The Foundry


Serena MulderSerena Mulder, along with Matt Cinnamond is the co-founder of Razz Marketing in the Gold Coast, Australia.

Despite losing both parents at a young age, Serena overcame difficult odds to emerge as one of Gold Coast’s most successful women entrepreneurs.

Barely out of school, Serena started her first business, Roam Interactive at the tender age of nineteen. The company quickly emerged as the pioneer in delivering interactive marketing solutions for new property developments using innovative photographic quality still images, highly realistic fly-through rendered animations, and floorplans.



In an increasingly crowded online marketplace where viewers are overwhelmed with choice, they have the option to remain or exit a website at the click of a button. An average website fails to make the cut and can languish deep within the annals of the internet, never to be found.
It takes a specialist to turn an ordinary website to an extraordinary one which attracts visitors and turns them into paying customers.

Today, WordPress is accepted as the industry standard platform for building websites which have the best chance of ranking on search engines and if there’s one person who knows everything there is to know about WordPress it’s Ron.
Ron was able to secure the role of head web developer at Razz with a single comment during his interview. Ron told Matt, the director of Razz that “there is no feature on any website anywhere in the world that I can’t recreate on WordPress!”



Marketing content, whether in print or in digital format serves no purpose if it fails to evoke the desired response from intended viewers.

This is where Alamgir works his magic, turning design concepts for a product or service into visually seductive marketing collateral.

Whether it’s Print Material, Label and Packaging Design, Infographics, Books/Newsletter/Annual Reports, UX and UI design, Website Banners or any other graphics, Alamgir’s creative output has the “wow” factor which keeps viewers transfixed until they consume the content in its entirety.

What sets Alamgir apart is his ability to accurately grasp a client’s brief, present concepts lucidly and execute tasks from concept to completion with attention to detail. Alamgir believes his job is not over when the design process is complete. He willingly takes on the task of coordinating and assist prepress and printing operations to ensure his design creations are executed to perfection.


While customers are the lifeblood of any business, staying on top of mountains of data and other administrative tasks is critical to keeping an organisation functioning like a well-oiled machine.

After and long and hard search, Razz marketing has found the talent they were looking for in Mary Joy.

A queen of detail, the eagle eyes of Mary Joy can sift through volumes of data in a blink and identify potential problems early so they can be nipped in the bud before they escalate into a calamity.

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It takes a lot more to run a successful online business than a pretty looking website with all the bells and whistles. While a web presence is a mandatory first step for a business to operate on the internet, it’s what occurs subsequently which determines online business success.

First-time or repeat visitors need to be offered valuable content in the form of articles, videos, infographics and other engaging content to keep them engaged. Only when they find the content interesting enough are they likely to take the conversation to the next level.



Persuasive copy written by a skilled copywriter purposefully enters the conversation taking place in the mind of the reader or viewer and gradually draws them deeper and deeper into the heart of the communication until they self-select to take action whether it is in the form of requesting more information, asking questions or clicking the “buy” button on a website.

In search of a copywriter to help create content for their client, Farhad was recommended by a mutual friend. From the first conversation it was clear that Farhad understood exactly what was required and demonstrated his superior copywriting skills from the first project he undertook.

Farhad is now our secret weapon for not only creating copywriting that sells, but as a sounding board for clients’ marketing plans.



Kerry FitzgibbonFor the last 8 years Kerry’s been working with businesses all over the world, helping them implement the very latest Facebook marketing strategies. As a former radio host and TV journalist, Kerry’s been involved in marketing and communication for over 17 years.

If you’ve met Kerry before you’ll know she’s a woman not to be messed with!  This passionate, tenacious, and determined woman is a regular marathon runner, having completed 8 marathons with a personal best of 3 hours 21 mins. Never one to miss a marketing opportunity, she is the proud owner of the “Marathon Girl” sportswear brand, who’s logo is “Never mess with a woman who runs 42km just for fun”, which of course she promotes on Facebook.

Lucky for us, Kerry applies her inexhaustible energy to learning about, applying and coaching others in Social Media Marketing specializing in Facebook Advertising and Remarketing.

What Sets us

Although relatively young, the founding members, Matthew and Serena have over a decade of experience in online marketing. In fact what sets Razz Marketing apart is that they actually practice what they implement for clients as evident in the success achieved by the founders in their online businesses which are independent of the agency.

The founders are generous with their money and time in testing new marketing strategies within their own businesses to see what’s working and the pitfalls to be avoided. Our clients get the benefit of the winning strategies which are the outcome of the rigorous testing process.

Razz Marketing was created with a singular vision to build a digital agency which delivers results, one which constantly tracks winning strategies and tactics in online marketing and works tirelessly to delight clients with significant wins on a daily basis. It’s why we recruit individuals with a proven track record of results to work with us instead of a string of academic qualifications behind their name.

Our Core
To Success

Marketing, Systems and Productivity are at the core of everything we do. We believe for a business to operate successfully online, all three need to work in tandem.

The purpose of marketing is to promote products and services in a way that solves a problem or helps achieve a desired outcome. The best products or services are of no value if they are an organisation’s best kept secret.

We spend a fortune on keeping up with what’s working now in digital marketing and also in testing new initiatives on our own businesses before recommending these to our clients. From web design and search engine optimisation to social media marketing and web analytics… we have you covered.

A successful online marketing strategy requires an efficient system to deliver marketing messages which can be replicated across a range of an organisation’s products and services.

We help clients build an end-to-end marketing and follow up machine using industry leading CRM systems.

Specialists in Infusionsoft, we can also create all the content you need for the five essential stages of email campaigns – indoctrination, engagement, ascension, segmentation and re-engagement.

All you are left with is to push the start button of your online marketing machine and watch the cash register ring.

Living in a hyper-connected world has its own set of challenges. From the incessant beeping of a smartphone and a stack of unread emails to social media posts waiting to be created or videos requiring scripting… there just aren’t enough hours in the day.

This is one of the most important challenges we solve by creating your unique productivity platform on Google Apps. It saves hours of downtime, unshackles management from constraints of running businesses from a physical location and delivers significant gains to the company’s profitability.


Digital, mobile and social marketing platforms have changed the way marketers interact with clients. Organisations need to engage in a way that builds meaningful relationships, instead of the traditional hard-sell approach.

Negotiating the online marketing landscape is difficult and can quickly drain the financial and manpower resources of a business.

Right now you may be unsure how well your business is equipped to thrive in a rapidly changing online environment.

That’s where we come in. We’ll look deep into your business to find out what’s working and what can be improved. Depending on what you need and the results you want to achieve we’ll provide you with a strategic plan explaining what’s required to achieve the outcome you seek.

You have the option of either implementing our recommendations on your own or enlisting our help to get it done for you. The choice is entirely yours.

Whether you’re shopping around or are in a hurry to get started with your online marketing we invite you to connect with us so you can make an informed decision whether we are the right fit to help you with your online marketing challenges.